Gaian Consultants has a deep understanding of the online and TV advertising world. Our strength in this space allows us to provide market insights and provide world class consulting services.
Gaian Consultants has helped develop many Interactive Advertisement Bureau (IAB) compliant applications including:
- Content management systems—On-premise and cloud based applications to manage and deliver ad content.
- Ad insertion technologies—Software products to deliver targeted TV and online advertising. These solutions comply with the Open Real-Time Bidding (OpenRTB) specifications.
- Ad exchange systems—Advertising platforms to deliver targeted programmatic advertising, facilitate 3rd party advertisers to book and bid for ads, manage ad rates and campaigns. These solutions comply with the Video Ad Serving Template (VAST) and Video Player Ad-Interface Definition (VPAID) standards.
- IAB complaint supply side platforms—Sell side platform to gather intelligence and manage ad space inventory.
Our work in the Advertising space is unparalleled and makes us a highly valuable partner.